International SEO for a Malta-Based Travel Agency
Travel Agency, Malta · Travel & Tourism
+890%
Organic sessions
280 to 2,770/month
+320%
Inbound enquiries
Via organic search
210K EUR
Revenue from SEO
Attributed in year one
The Challenge
A Malta-based boutique travel agency specialising in Mediterranean yacht charters and luxury island-hopping packages had strong word-of-mouth but almost no online presence. Their website attracted 280 visitors per month — almost all direct traffic from existing clients. With 74% of their business coming through referrals and the rest through expensive travel fairs, they needed a scalable inbound channel. The problem was complexity: their target customer is English-speaking, based anywhere from London to Sydney, searching for highly specific, high-value travel experiences.
Our Solution
We built a comprehensive content architecture targeting long-tail travel intent: destination guides, itinerary pages, "best time to visit" articles, and comparison pages. Each piece was crafted for a specific search cluster. We implemented hreflang for English-only but structured the site to support future language expansion. Link building focused on travel editorial sites and luxury lifestyle publications. A Google Business Profile overhaul pushed local visibility for travellers already in Malta. We also fixed substantial Core Web Vitals issues — their image-heavy pages were scoring 18 on mobile performance.
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